Who We Are
We’re a Woman-Owned Canadian distributor built to support small and growing brands in the beauty, wellness, lifestyle, and home goods space. Our mission is simple: make it easier for thoughtful brands to reach the right retailers, and for retailers to access curated products their customers will love.
For Brands
Running a product-based business is hard enough. We take the heavy lifting off your plate by:
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Purchasing inventory into our warehouse
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Managing logistics, shipping, and fulfillment
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Handling retailer relationships and key accounts
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Giving your brand visibility on our B2B platform
Our model is designed to be transparent, supportive, and affordable—so you can focus on growing your business, not chasing orders.
For Retailers
We make discovery simple. With Good Wares, you’ll find:
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A carefully curated catalogue of emerging Canadian brands
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Easy online ordering through our B2B platform
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Reliable fulfillment and consistent inventory
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Access to unique, sustainable, and gift-worthy products
We’re here to help you stock shelves with products your customers will come back for again and again.
Boutique, High-Touch Service
Unlike large, traditional distributors, Good Wares offers a hands-on, relationship-driven approach. Every brand we represent receives personalized attention, strategic guidance, and access to our established network of retailers and key accounts.
